Candrina Bailey

Balancing Creativity and Logic

First time I knew marketing was for me: I had a summer gig with a marketer during my university years. I was intrigued with how analytics dovetailed so perfectly with creativity. I knew marketing was for me — every day was completely different and I couldn’t wait to get to the office!

Approach: Marketing for all! It’s an integral part of business, regardless of budget, time, and experience. Make it the fun part of your day.

Ideal Client: Those passionate about their service or product and looking for a way to seamlessly add marketing to their business.

Experiences

Industries: So many! Non-profit business, arts, community services, medical device, software, retail, professional services, environmental consulting…

Types of marketing: Mixing traditional marketing and social media with the right technology to make it all hum along.

Forté: Combining “pretty” with “measurable” to build wildly effective campaigns and programs.

The Paperwork: BSc in biological sciences and Graduate Diploma in Business Administration (both SFU).

Off-Time: Trail walking with the dog, yoga, books, cooking, treasure hunting in the local organic store/farmers market, and logic puzzles.